Eclipse Cross drivers can now navigate to any 3m square in the world using just 3 words.
Mississauga, ON – August 19th 2021, 9:00 a.m. EDT – Getting to the world’s most remote places just got easier with the restyled 2022 Mitsubishi Eclipse Cross. Its navigation system features what3words location technology, enabling drivers to input and get directions to any 3 metre square in the world using just three words. And in a world first, Mitsubishi Motors Corporation is the first car company to offer what3words offline through its built-in TomTom navigation system.
what3words is a very simple way to identify exact locations. Every 3 metre square in the world has been given a unique combination of three random words. For example, ///boom.manuals.trample points you to the head office of Mitsubishi Motor Sales of Canada, and///undermines.honestly.douses is an awe-inspiring remote location in the interior of BC.
Mitsubishi Motors is renowned for its adventurous vehicles, built for exploring the world in comfort and safety. However many adventurous places, including beaches, parks and rural locations don’t have street addresses, and postal codes often cover large areas. Even in modern cities, street addresses are surprisingly unreliable to enter into a navigation system. Street names are often duplicated; there are 2,022 Second Streets in Canada, and 1,914 First Streets, making input errors common. Accuracy is also an issue, with street address searches typically dropping pins in the centre of buildings. This causes navigation frustrations when trying to find a specific entrance, especially for large malls, stadiums and warehouses with multiple entrances.
In the true spirit of adventure and innovation, Mitsubishi Motors has teamed up with what3words to introduce the unique location technology to the refreshed Eclipse Cross* in 17 languages, from English and French to Finnish and Thai. what3words gives drivers the ability to navigate to off-the-beaten track places without an address, and to pinpoint precise locations such as specific entrances and parking spots. what3words’ AutoSuggest technology helps drivers to identify and correct any input mistakes, so they can drive off feeling reassured they’re heading to the correct destination. And in a world first, what3words works offline in the Eclipse Cross. No app, data or cellular connection is required to input or navigate to a what3words address.
“The Eclipse Cross customer is adventurous so with our first introduction of navigation in the vehicle this year, we wanted to help them get to any place whether off the grid or in the city core. what3words enables exploration and with 17 languages embedded in the navigation, it also recognizes the depth and expanse of our customer base here in Canada and around the world,” said Matt Loptson, VP, Corporate and Product Planning, Mitsubishi Motor Sales of Canada, Inc.
Minoru Uehara, Chief Product Specialist of Mitsubishi Motors Corporation, explained that “Our drivers love to explore, and what3words ensures that they are always in control of the destination for their next adventure. what3words is at the forefront of in-car navigation technology and we’re excited to introduce this feature to our customers.”
Chris Sheldrick, CEO and co-founder of what3words, added that “it can be difficult and frustrating putting an address into a navigation system and many of the most amazing places in the world don’t have a street address. Even if you have a building number, address and postal code, you can still be left driving around trying to work out exactly where the entrance is. Now, when a drivers enter a what3words address, they can be confident that the location is accurate to 3 metres every time, and it’s as simple as typing in status.deep.mountain”
what3words is used by businesses all around the world from ride-hailing apps, delivery companies, hotels, sports stadiums and emergency services. National partners include over 40 communication centres across Canada, Ontario Parks, and the Manitoba Forestry. Individuals are also using the free what3words app to navigate the world more easily and to meet friends in places without addresses such as parks and beaches.
Mississauga, ON – June 23, 2021 – Prior to the pandemic, online shopping was already blossoming. Then lockdowns arrived and Canadians in record numbers took to sourcing everything online including vehicle purchase options. Answering the surge in demand for modern digital shopping tools, Mitsubishi has launched a new e-commerce platform on Mitsubishi-motors.ca.
“Mitsubishi Motors is leading with new seamless integration between the digital shopping journey and our dealers which, makes for a complete, engaging customer experience,” explains Steve Carter, Director, Marketing, Mitsubishi Motor Sales of Canada Inc.
Accelerating its online capabilities quickly to match buyers’ needs, Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) moves virtually the entire buying journey online from browsing inventory, trade-in estimations, to credit applications. The resulting platform gives buyers and dealers a state-of-the-art opportunity.
Powered by MotoInsight’s leading e-commerce platform ClickShop, the new digital retail experience at Mitsubishi brings the vehicle selection process to life with extraordinary detail helping Canadians to determine the vehicle, trim level and features that are right for their needs. The experience goes even further allowing the customer to browse and save information on several alternative choices and to answer every question they might have. All this can be done at the shopper’s own pace, even over several sessions and enables communication direct to the dealer of choice throughout the process.
MMSCAN’s technology goes well beyond the cursory vehicle introduction by showing detailed complete transparent pricing information by specific vehicle as well as a new level of complete model-by-model equipment and feature explanation. Even the available inventory at each dealer location is included so customers can determine availability for the configuration and even colour they prefer.
The pre-purchase experience includes detailed information on accessories from a roof box to wheel locks with pictures, specifications and prices; extended warranties explained in depth. Best yet, as they explore, each increment is included in the buyer’s preferred purchase plan so there’s no surprise. A buyer can even get an estimate, subject to final inspection, of a trade-in and that value can be incorporated to reduce the final payments. Finally, the customer can complete a credit application then transmit their vehicle choice and info to the dealer they have selected. The system is transparent and easy to use.
Completely updated fleet
This dynamic online portal is a natural part of MMSCAN’s bold new transformation strategy which starts with a complete redesign of its vehicles including the all-new 2022 Outlander, its flagship, which is making an impact for its style and technical excellence.
“Mitsubishi Motors provides a full-functioning opportunity for browsers and buyers to drill deep into our all-new or refreshed product offering, exploring and understanding every detail at a comfortable pace from the safety of their own homes yet with an instant connection to their local dealer,” Carter explains.
The ClickShop platform has been custom developed by Motoinsight, a developer with a portfolio of owned and partnered automotive research and shopping websites, which includes experiences for brands like Consumer Reports, Globe Drive, Black Book, Unhaggle and others.
“This is more than just a way to sell cars,” said Andrew Tai, CEO of Motoinsight. “What Mitsubishi Motors has done with ClickShop is integrated the entire sales process from the research to pricing, right up until the test drive and final purchase, and they’ve done it in a way that makes life easier for the customer and the dealership.”
About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. MMSCAN has a product range consisting of the sub-compact hatchback Mirage, RVR sub-compact crossover, Eclipse Cross, the all-new Outlander, and Canada’s top-selling plug-in hybrid SUV, Outlander PHEV*. MMSCAN supports its dealerships with a head office team and parts distribution centre — both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small.
*JATO, based on 2020 sales
Motoinsight partners with automakers and dealerships to redefine automotive retail. Motoinsight’s flagship digital retailing platform MotoCommerce™ enables revolutionary omni-channel and e-commerce enabled car-buying experiences. As well, Motoinsight specializes in delivering tierless consumer experiences that connect Tier I, Tier II, and Tier III channels into a single, seamless journey.
As aging celebrities can attest, sometimes a facelift makes all the difference.
That’s true of the 2022 Mitsubishi Eclipse Cross compact SUV, which bypassed the 2021 model year and returned with changes that include much better styling. It’s a refresh, not an all-new model, and it starts at $28,598 before freight and taxes for the ES. It then goes through the SE and SEL trims to my tester, the GT, at $36,998. All come standard with all-wheel drive. The only no-charge colour is silver, and all other shades start at an extra $150 and go to the $450 asked for my car’s Red Diamond, bringing my ride to $37,448 before freight and taxes.
Let’s be frank: the outgoing Eclipse Cross was definitely not pretty. This new model has slightly longer front and rear overhangs, which improve the proportions and also give it a bit more cargo space.
Up front, the general shape of the grille remains, but the new lights look better and the chrome is toned down nicely. The butt gets the bulk of the styling boost, and that rear three-quarter view is now the Eclipse Cross’s best. The old version had two huge bulges, like a balloon tied in the middle, and its two-window hatch cut into rear visibility. [It also looked like the Pontiac Aztek back there. – Ed.] The new model has a flatter tailgate with one piece of glass. It now looks more like most other SUVs, but compared to how it looked before that’s a compliment.
Cabin revisions are mostly limited to the centre stack, where a larger screen with a new volume dial takes care of the infotainment duties. The touchscreen system also loses the last model’s annoying console touchpad, that space repurposed with buttons for the electric parking brake and the auto-hold function that allows the vehicle to be brought to a halt (say, at a red light) and kept that way with the pedal released, giving your right foot a rest.
The 2022 Eclipse Cross is too new to have full ratings from the two United States-based crash-testers. The National Highway Traffic Safety Administration (NHTSA) carries over the previous model’s top five stars for side crash; that one also earned five for frontal crash, but that new, longer front end needs to be re-smashed to be sure. The Insurance Institute for Highway Safety (IIHS) gave the 2020 model its top rating of “Good” for crashworthiness, but took away the Top Safety Pick designation it had for 2019, apparently as a result of more stringent headlight standards. We’ll have to see how the new model does.
New for 2022, emergency front braking is standard on all trim levels. Also new are lane-departure warning and adaptive cruise control on the SEL, one step below the GT, which previously was the only trim level to offer it. Automatic high-beam headlights are also included on the SE and SEL, whereas only the GT had that feature before. All trim levels include a tire pressure monitoring system, plus the rearview camera that’s mandatory on all new vehicles; and everything but the base ES trim has blind-spot monitoring with rear cross-traffic alert.
Each trim level comes all-in, with no available options (other than the aforementioned pricey paint). Every trim level includes such features as 18-inch wheels, automatic climate control, satellite radio, colour multi-function instrument cluster display, and rain-sensing wipers.
A few features make their way from the GT to the next-step-down SEL, including a power driver’s seat, auto-dimming mirror, garage door opener, multi-view rear camera system, and head-up display. That last one is a plastic screen that lifts itself up out of the dash panel, rather than a windshield projection. I really like that the display height can be adjusted with a toggle, whereas many of these require you to page through menus in the infotainment screen – and that’s a pain when two differently-sized drivers are regularly swapping the driver’s seat.
The new eight-inch touchscreen is shared across all trim levels. As before, the system includes Apple CarPlay and Android Auto, but for the first time, navigation is included in the GT. It found my destinations easily enough, but while all other screens such as media or phone display the time in the upper corner, the map annoyingly wipes out the clock.
User Friendliness: 8/10
The new infotainment system is a vast improvement over the old one, which was one of the few minuses on the outgoing model’s ease of use. Still, I’d like the mirror switches moved off the door handle, where they can be awkward to use. And while the climate control is straightforward, the temperature is handled by big, round toggle switches. Dials would fit right in there, and you’d just quickly spin them, rather than tap-tap-tapping away.
Head- and legroom haven’t changed, and taller passengers have to be careful not to bop their noggins when getting into the rear seat. A moulding has been moved on the bottom of the rear doors to reduce the width of the sill, which Mitsubishi says will make it less likely that you’ll dirty your pant leg on it.
The Eclipse Cross’ new extra rear length is given over to cargo capacity, which rises to 663 L (up from 640 L) with the rear seats upright, and 1,419 L (up from 1,385 L) when they’re lowered, where they fall almost – but not quite – flat. Models with a panoramic sunroof and subwoofer have a bit less cargo space, at 657 L and 1,407 L with seats up and down, respectively. A cargo cover is standard in the SE and up.
More space is always good, but the Eclipse Cross is still near the bottom for cargo volume against most of its competitors. Against the Eclipse Cross’ 663 L, the Honda CR-V offers 1,110 L; the Toyota RAV4 has 1,059 L; and the Nissan Rogue gives you 1,033 L of cargo capacity, and they all do it with slightly more rear-seat legroom than the Mitsubishi.
The GT always came with a six-way power driver’s seat – now included in the SEL as well – but new for 2022, my top trim gets a four-way power passenger seat. Heated front seats are standard in all trims, and the rear chairs are warmed as well in the SEL and GT. A heated steering wheel, previously found only in the SEL and GT, is now included in the SE trim.
Meet Jack… he uses his Outlander to travel far and wide. Summiting mountains or delivering supplies to remote communities, his after market add-ons get him where he needs to go.
Mitsubishi products were first introduced to Canada in the 1980s and 1990s, when Chrysler offered variants of the company’s models. Think of the Eagle Vista and Talon, the Dodge Colt, etc.
In 2002, the company officially opened for business in Canada as an independent car manufacturer. Its first years after setting up shop were marked by more than one highlight, among them the launch of the Lancer and, in 2004, the introduction of a 10-year powertrain protection warranty that reset the industry standard.
That same year saw the company introduce a model by the name of Outlander. Along with the Lancer, it gave the brand credibility; since the departure of the Lancer from the landscape, The SUV stands apart as the star performer of the brand’s lineup.
Mitsubishi’s journey has not always been easy, however; the company isn’t awash in capital, so product renewal and innovation have always had to be done within tight budgetary limitations. In 2014, when the Outlander was redesigned, the change was rather mild, with the mechanics and other elements remaining unchanged. Fortunately, the SUV did find and retain its audience, helped by the fact that it could be had with a V6 engine, a rarity in the category. And it has always been reliable.
But time waits for no one, of course, and the model has aged along with the years. The Outlander was regularly redesigned, including in 2016 with it inherited a front grille that quite frankly still makes me shake my head. Still, the arrival of the plug-in hybrid version two years ago gave the model a serious boost, nearly doubling its domestic sales.
And yet the Outlander continued to age; it needed help. And help came with the alliance Mitsubishi entered into with the Nissan/Renault group. Within that context, we learned a little over a year ago that the next generation of the Outlander would benefit from Nissan’s know-how, in particular as it as put to use on the Rogue SUV.
The fruit of this association is now the model Mitsubishi is introducing for the 2022 model-year, and it’s the model we test drove for a first time last week.
This is also true on the road. Not that the difference between the two models is huge, but each manages to have its own identity. The Rogue is a little more agile, while the Outlander is a little clumsier. It’s heavier, too, by a few hundred kg, depending on the version. While comfort is very decent on the road, roll is also more noticeable when you push the vehicle on curves. Although once you send it into a corner, the suspension elements (from Mitsubishi) do what they have to do to keep you on the straight and narrow.
All in all, while we weren’t blown away with the handling, more importantly we were not disappointed.
If there’s a downside, it’s that the 2.5L engine has more difficulty pulling the model out of its inertia. As a result, starts are more laborious. Once the model is up and going, however, there’s sufficient vigour in the powertrain and acceleration is quite decent for overtaking or when on-ramping to the highway.
In general, this is a decent product. Those who want something really dynamic already know they’ll get it from a Mazda CX-5, for example, and not so much here; but if comfort and space are what you’re looking for, you’ll find the Outlander fits the bill.
Towing capacity is set at 2,000 lb. As for fuel consumption, official figures are 9.7L/100 km in the city, 7.9L/100 km on the highway and 8.9L/100 km combined. My test drive was carried principally on country roads, and came in with an average of 7.7L/100 km.
Mitsubishi has sponsored a miniseries that showcases one woman’s cross-country journey in an Outlander plug-in hybrid-electric vehicle while towing her tiny house trailer.
A new miniseries sponsored by Mitsubishi tracks altruist and documentary filmmaker Erika Gilsdorf’s year-long trek across America. During the trip, Ms. Gilsdorf stops to meet with and learn from hard-working, change-making small business owners. The series also showcases how versatile the Outlander plug-in hybrid-electric vehicle (PHEV) can be for green vehicle advocates and owners who need to travel long distances while towing.
Mitsubishi Motors applauds those who aren’t afraid to pursue their own path,” said Mark Chaffin, Chief Operating Officer, MMNA. “Erika Gilsdorf is one of those people. Her mission to find and document the stories of other change-makers really resonated with us, and the Outlander PHEV, which blends quiet, efficient EV technology with the capability of an SUV, is the perfect companion for her epic eco-tour. Through our partnership with Emergent Media, we’ve created a meaningful documentary series that is as inspiring and hopeful as it is unscripted and authentic.”
You can watch the first “Soul Pursuits” episode with Dylan Gordon below and learn more about Ms. Gilsdorf’s journey, the people she meets, and the Outlander PHEV. The second episode, which follows Trevor and Maddie Gordon, highlights the topic of our carbon footprint and launches on Earth Day.
Source: Torque News