Mississauga, ON – June 23, 2021 – Prior to the pandemic, online shopping was already blossoming. Then lockdowns arrived and Canadians in record numbers took to sourcing everything online including vehicle purchase options. Answering the surge in demand for modern digital shopping tools, Mitsubishi has launched a new e-commerce platform on

“Mitsubishi Motors is leading with new seamless integration between the digital shopping journey and our dealers which, makes for a complete, engaging customer experience,” explains Steve Carter, Director, Marketing, Mitsubishi Motor Sales of Canada Inc.

Accelerating its online capabilities quickly to match buyers’ needs, Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) moves virtually the entire buying journey online from browsing inventory, trade-in estimations, to credit applications. The resulting platform gives buyers and dealers a state-of-the-art opportunity.

Powered by MotoInsight’s leading e-commerce platform ClickShop, the new digital retail experience at Mitsubishi brings the vehicle selection process to life with extraordinary detail helping Canadians to determine the vehicle, trim level and features that are right for their needs. The experience goes even further allowing the customer to browse and save information on several alternative choices and to answer every question they might have. All this can be done at the shopper’s own pace, even over several sessions and enables communication direct to the dealer of choice throughout the process.

MMSCAN’s technology goes well beyond the cursory vehicle introduction by showing detailed complete transparent pricing information by specific vehicle as well as a new level of complete model-by-model equipment and feature explanation. Even the available inventory at each dealer location is included so customers can determine availability for the configuration and even colour they prefer. 

The pre-purchase experience includes detailed information on accessories from a roof box to wheel locks with pictures, specifications and prices; extended warranties explained in depth.  Best yet, as they explore, each increment is included in the buyer’s preferred purchase plan so there’s no surprise.  A buyer can even get an estimate, subject to final inspection, of a trade-in and that value can be incorporated to reduce the final payments. Finally, the customer can complete a credit application then transmit their vehicle choice and info to the dealer they have selected. The system is transparent and easy to use.

Completely updated fleet

This dynamic online portal is a natural part of MMSCAN’s bold new transformation strategy which starts with a complete redesign of its vehicles including the all-new 2022 Outlander, its flagship, which is making an impact for its style and technical excellence.

“Mitsubishi Motors provides a full-functioning opportunity for browsers and buyers to drill deep into our all-new or refreshed product offering, exploring and understanding every detail at a comfortable pace from the safety of their own homes yet with an instant connection to their local dealer,” Carter explains.

The ClickShop platform has been custom developed by Motoinsight, a developer with a portfolio of owned and partnered automotive research and shopping websites, which includes experiences for brands like Consumer Reports, Globe Drive, Black Book, Unhaggle and others.

“This is more than just a way to sell cars,” said Andrew Tai, CEO of Motoinsight. “What Mitsubishi Motors has done with ClickShop is integrated the entire sales process from the research to pricing, right up until the test drive and final purchase, and they’ve done it in a way that makes life easier for the customer and the dealership.”

About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. MMSCAN has a product range consisting of the sub-compact hatchback Mirage, RVR sub-compact crossover, Eclipse Cross, the all-new Outlander, and Canada’s top-selling plug-in hybrid SUV, Outlander PHEV*. MMSCAN supports its dealerships with a head office team and parts distribution centre — both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small.

*JATO, based on 2020 sales

About Motoinsight

Motoinsight partners with automakers and dealerships to redefine automotive retail. Motoinsight’s flagship digital retailing platform MotoCommerce™ enables revolutionary omni-channel and e-commerce enabled car-buying experiences. As well, Motoinsight specializes in delivering tierless consumer experiences that connect Tier I, Tier II, and Tier III channels into a single, seamless journey.

2022 Mitsubishi Eclipse Cross Review

As aging celebrities can attest, sometimes a facelift makes all the difference.

That’s true of the 2022 Mitsubishi Eclipse Cross compact SUV, which bypassed the 2021 model year and returned with changes that include much better styling. It’s a refresh, not an all-new model, and it starts at $28,598 before freight and taxes for the ES. It then goes through the SE and SEL trims to my tester, the GT, at $36,998. All come standard with all-wheel drive. The only no-charge colour is silver, and all other shades start at an extra $150 and go to the $450 asked for my car’s Red Diamond, bringing my ride to $37,448 before freight and taxes.

Styling: 8.5/10

Let’s be frank: the outgoing Eclipse Cross was definitely not pretty. This new model has slightly longer front and rear overhangs, which improve the proportions and also give it a bit more cargo space.

Up front, the general shape of the grille remains, but the new lights look better and the chrome is toned down nicely. The butt gets the bulk of the styling boost, and that rear three-quarter view is now the Eclipse Cross’s best. The old version had two huge bulges, like a balloon tied in the middle, and its two-window hatch cut into rear visibility. [It also looked like the Pontiac Aztek back there. – Ed.] The new model has a flatter tailgate with one piece of glass. It now looks more like most other SUVs, but compared to how it looked before that’s a compliment.

Cabin revisions are mostly limited to the centre stack, where a larger screen with a new volume dial takes care of the infotainment duties. The touchscreen system also loses the last model’s annoying console touchpad, that space repurposed with buttons for the electric parking brake and the auto-hold function that allows the vehicle to be brought to a halt (say, at a red light) and kept that way with the pedal released, giving your right foot a rest.

Safety: 8/10

The 2022 Eclipse Cross is too new to have full ratings from the two United States-based crash-testers. The National Highway Traffic Safety Administration (NHTSA) carries over the previous model’s top five stars for side crash; that one also earned five for frontal crash, but that new, longer front end needs to be re-smashed to be sure. The Insurance Institute for Highway Safety (IIHS) gave the 2020 model its top rating of “Good” for crashworthiness, but took away the Top Safety Pick designation it had for 2019, apparently as a result of more stringent headlight standards. We’ll have to see how the new model does.

New for 2022, emergency front braking is standard on all trim levels. Also new are lane-departure warning and adaptive cruise control on the SEL, one step below the GT, which previously was the only trim level to offer it. Automatic high-beam headlights are also included on the SE and SEL, whereas only the GT had that feature before. All trim levels include a tire pressure monitoring system, plus the rearview camera that’s mandatory on all new vehicles; and everything but the base ES trim has blind-spot monitoring with rear cross-traffic alert.

Features: 8/10

Each trim level comes all-in, with no available options (other than the aforementioned pricey paint). Every trim level includes such features as 18-inch wheels, automatic climate control, satellite radio, colour multi-function instrument cluster display, and rain-sensing wipers.

A few features make their way from the GT to the next-step-down SEL, including a power driver’s seat, auto-dimming mirror, garage door opener, multi-view rear camera system, and head-up display. That last one is a plastic screen that lifts itself up out of the dash panel, rather than a windshield projection. I really like that the display height can be adjusted with a toggle, whereas many of these require you to page through menus in the infotainment screen – and that’s a pain when two differently-sized drivers are regularly swapping the driver’s seat.

The new eight-inch touchscreen is shared across all trim levels. As before, the system includes Apple CarPlay and Android Auto, but for the first time, navigation is included in the GT. It found my destinations easily enough, but while all other screens such as media or phone display the time in the upper corner, the map annoyingly wipes out the clock.

User Friendliness: 8/10

The new infotainment system is a vast improvement over the old one, which was one of the few minuses on the outgoing model’s ease of use. Still, I’d like the mirror switches moved off the door handle, where they can be awkward to use. And while the climate control is straightforward, the temperature is handled by big, round toggle switches. Dials would fit right in there, and you’d just quickly spin them, rather than tap-tap-tapping away.

Head- and legroom haven’t changed, and taller passengers have to be careful not to bop their noggins when getting into the rear seat. A moulding has been moved on the bottom of the rear doors to reduce the width of the sill, which Mitsubishi says will make it less likely that you’ll dirty your pant leg on it.

Practicality: 7/10

The Eclipse Cross’ new extra rear length is given over to cargo capacity, which rises to 663 L (up from 640 L) with the rear seats upright, and 1,419 L (up from 1,385 L) when they’re lowered, where they fall almost – but not quite – flat. Models with a panoramic sunroof and subwoofer have a bit less cargo space, at 657 L and 1,407 L with seats up and down, respectively. A cargo cover is standard in the SE and up.

More space is always good, but the Eclipse Cross is still near the bottom for cargo volume against most of its competitors. Against the Eclipse Cross’ 663 L, the Honda CR-V offers 1,110 L; the Toyota RAV4 has 1,059 L; and the Nissan Rogue gives you 1,033 L of cargo capacity, and they all do it with slightly more rear-seat legroom than the Mitsubishi.

Comfort: 8/10

The GT always came with a six-way power driver’s seat – now included in the SEL as well – but new for 2022, my top trim gets a four-way power passenger seat. Heated front seats are standard in all trims, and the rear chairs are warmed as well in the SEL and GT. A heated steering wheel, previously found only in the SEL and GT, is now included in the SE trim.


Mitsubishi products were first introduced to Canada in the 1980s and 1990s, when Chrysler offered variants of the company’s models. Think of the Eagle Vista and Talon, the Dodge Colt, etc.

In 2002, the company officially opened for business in Canada as an independent car manufacturer. Its first years after setting up shop were marked by more than one highlight, among them the launch of the Lancer and, in 2004, the introduction of a 10-year powertrain protection warranty that reset the industry standard.

That same year saw the company introduce a model by the name of Outlander. Along with the Lancer, it gave the brand credibility; since the departure of the Lancer from the landscape, The SUV stands apart as the star performer of the brand’s lineup.

Mitsubishi’s journey has not always been easy, however; the company isn’t awash in capital, so product renewal and innovation have always had to be done within tight budgetary limitations. In 2014, when the Outlander was redesigned, the change was rather mild, with the mechanics and other elements remaining unchanged. Fortunately, the SUV did find and retain its audience, helped by the fact that it could be had with a V6 engine, a rarity in the category. And it has always been reliable.

But time waits for no one, of course, and the model has aged along with the years. The Outlander was regularly redesigned, including in 2016 with it inherited a front grille that quite frankly still makes me shake my head. Still, the arrival of the plug-in hybrid version two years ago gave the model a serious boost, nearly doubling its domestic sales.

And yet the Outlander continued to age; it needed help. And help came with the alliance Mitsubishi entered into with the Nissan/Renault group. Within that context, we learned a little over a year ago that the next generation of the Outlander would benefit from Nissan’s know-how, in particular as it as put to use on the Rogue SUV.

The fruit of this association is now the model Mitsubishi is introducing for the 2022 model-year, and it’s the model we test drove for a first time last week.

This is also true on the road. Not that the difference between the two models is huge, but each manages to have its own identity. The Rogue is a little more agile, while the Outlander is a little clumsier. It’s heavier, too, by a few hundred kg, depending on the version. While comfort is very decent on the road, roll is also more noticeable when you push the vehicle on curves. Although once you send it into a corner, the suspension elements (from Mitsubishi) do what they have to do to keep you on the straight and narrow.

All in all, while we weren’t blown away with the handling, more importantly we were not disappointed.

If there’s a downside, it’s that the 2.5L engine has more difficulty pulling the model out of its inertia. As a result, starts are more laborious. Once the model is up and going, however, there’s sufficient vigour in the powertrain and acceleration is quite decent for overtaking or when on-ramping to the highway.

In general, this is a decent product. Those who want something really dynamic already know they’ll get it from a Mazda CX-5, for example, and not so much here; but if comfort and space are what you’re looking for, you’ll find the Outlander fits the bill.

Towing capacity is set at 2,000 lb. As for fuel consumption, official figures are 9.7L/100 km in the city, 7.9L/100 km on the highway and 8.9L/100 km combined. My test drive was carried principally on country roads, and came in with an average of 7.7L/100 km.

Source: Auto123

Mitsubishi Series Highlights Altruist’s Year-long Trip In Outlander PHEV Towing Tiny House

Image of Outlander PHEV towing tiny house courtesy of Mitsubishi

Mitsubishi has sponsored a miniseries that showcases one woman’s cross-country journey in an Outlander plug-in hybrid-electric vehicle while towing her tiny house trailer.

A new miniseries sponsored by Mitsubishi tracks altruist and documentary filmmaker Erika Gilsdorf’s year-long trek across America. During the trip, Ms. Gilsdorf stops to meet with and learn from hard-working, change-making small business owners. The series also showcases how versatile the Outlander plug-in hybrid-electric vehicle (PHEV) can be for green vehicle advocates and owners who need to travel long distances while towing.

Mitsubishi Motors applauds those who aren’t afraid to pursue their own path,” said Mark Chaffin, Chief Operating Officer, MMNA. “Erika Gilsdorf is one of those people. Her mission to find and document the stories of other change-makers really resonated with us, and the Outlander PHEV, which blends quiet, efficient EV technology with the capability of an SUV, is the perfect companion for her epic eco-tour. Through our partnership with Emergent Media, we’ve created a meaningful documentary series that is as inspiring and hopeful as it is unscripted and authentic.”

You can watch the first “Soul Pursuits” episode with Dylan Gordon below and learn more about Ms. Gilsdorf’s journey, the people she meets, and the Outlander PHEV. The second episode, which follows Trevor and Maddie Gordon, highlights the topic of our carbon footprint and launches on Earth Day.

Source: Torque News

New Mitsubishi Outlander Teased Ahead of February Reveal

The new flagship model will try to get noticed more with sharp styling.

Source: AutoWeek

The three-row SUV will be larger this time around and will feature sharper styling.
2022 Outlander will be revealed in full on February 16.

Ahead of its reveal next month, Mitsubishi has released a short teaser video showing the next-generation Outlander undergoing testing. The new model replaces one that has been in production since 2012 with the flagship having received a number of updates since, including a PHEV version.

The 2022 model is expected to be styled after the Engelberg concept, effectively confirmed in a leak late last year that showed the new design with intricate surface features and plenty of rhombus-shaped elements. The next-gen Outlander is also expected to share a platform with the Nissan Rogue — a benefit of Nissan having bailed out Mitsubishi a few years ago after an unexpected fuel economy ratings crisis.

What can we expect in the new Outlander?

For starters, three rows of seats as the model is expected to grow a bit with this redesign, after the outgoing Outlander only made a token effort to offer accessible third-row seating. The larger size is also intended to set the Outlander further apart from the Eclipse Cross and make it more of a competitor with larger SUVs because the outgoing model always felt like it had been battling larger and smaller models simultaneously. The flat, boxy roof is expected to buy third-row passengers some extra headroom as well, with Mitsubishi declining to adopt a trendy, rakish profile at the expense of passenger and cargo space.

Sharper styling is also expected on the new model, following the example recently set by the Eclipse Cross and its techno design, creating a contrast to the more fluid shapes the company offered a decade ago. The Engelberg concept was seen as a preview of the next-gen Outlander, and other Mitsubishi models, if not its small Mirage hatch and sedan duo. The sharper styling should set Mitsubishi apart from the outgoing model, which was seen as being a little anonymous during its long tenure.

Mitsubishi has stayed tight-lipped about the new car’s powertrain, so it remains to be seen whether it keeps the 2.4-liter inline-four and 3.0-liter V6, or ditches them both in favor of a single engine option from Nissan, in addition to a hybrid version. A switch to a single gas engine is perhaps likely, because inline-fours have evolved to a point where the V6 is a little redundant in this model.

We’ll see the new Outlander in the metal on February 16, when Mitsubishi officially takes the wraps off its flagship model. Sales start later this year.


Source: Auto123

Mitsubishi Announces Canadian Pricing for 2021 Mirage

The number of super-small cars available on the Canadian market continues to dwindle, but the Mirage from Mitsubishi soldiers on. The Japanese automaker, which had announced interior and exterior tweaks for the model at the beginning of the year, has now shared the pricing structure for Canada for the 2021 edition.

We’d already seen the revised Mirage at the beginning of the year, but the changes can be summed up thusly: both the exterior and interior receive some styling updates, notably Mitsubishi’s Dynamic Shield design front and rear that comprises changes to the front grille and windshield outside, and higher-grade materials and cosmetic tweaks like carbon-fibre inlays inside.

As well, buyers will get a boosted offer of safety features and enjoy automatic climate control. The Mirage also marks 2021 with new interior seat fabric and new colours (Diamond White and Sand Yellow).

Those safety functions include forward collision mitigation, lane departure and automatic high beams.

2021 Mitsubishi Mirage, three-quarters front

The 2021 Mitsubishi Mirage will be available in three versions, with the base-model ES getting an MSRP of $13,858. This version comes with a manual transmission, though customers can opt for a CVT (which brings the starting price to $15,058.

Stuff included with this starter kit of a car? The aforementioned automatic climate control, as well as body-colour power side-view mirrors and door handles, LED rear combination lamps, Bluetooth, power front windows and brake-assist system.

Next up is the SE (with CVT, no manual offered), priced starting at $17,158. It adds new upgrades including 14-inch alloy wheels, 7-inch” (up from 6-inch previously) smartphone-link display audio system with Android Auto and Apple CarPlay and an integrated driver’s seat armrest.

Mitsubishi says this is the most popular trim of a model that is most popular in the province of Quebec, by far. In fact, some 40 percent of the model’s Canadian sales last year were in La Belle Province.

The 2021 Mitsubishi Mirage, on the road

Those who want more than the SE offers can go for the GT (also with CVT only), which sells at an MSRP of $20,158. For this, buyers get more drive-assist features like lane departure warning, forward collision mitigation and automatic high beams. Fast-Key keyless entry provides push-button start and panic alarm. Also exclusive to this trim are LED headlamps and wide-spoke 15-inch machine-cut alloy wheels, heated front seats, heated leather-wrapped steering wheel and heated side mirrors.

Same powertrain
The wee Mirage continues to rely on the wee 1.2L 3-cylinder DOHC engine good for 78 hp and 74 lb-ft of torque as before. With the CVT in place, the 2021 Mitsubishi Mirage gets a combined city/highway fuel-consumption rating of 6.2L/100 km.

One other factor to keep in mind as well with Mitsubishi products is the warranty, one of the most comprehensive in the industry at 10 years or 160,00 km (limited powertrain) and 5 years or 100,000 km (limited new-vehicle). That warranty applies to all Mitsubishi vehicles, and so it does to the little Mirage.

The 2021 Mitsubishi Mirage will be in dealerships starting in January 2021.

Minnesota couple puts 414k miles on a 2014 Mitsubishi Mirage

Source: Yahoo!

A couple in Minnesota just traded in their 414,000-mile 2014 Mitsubishi Mirage, which is notable for any car, topping many of the Junkyard Gems we’ve featured. Dubbed the “Purple Won” in a nod to Prince, the subcompact endured six upper Midwest winters as an all-purpose utility and delivery vehicle.

“I always loved the comments at gas stations and grocery stores and waves from people as I’d drive by,” Jerry said. “Kids would always stop and point. Everybody seemed to love that car; it would make everyone smile whenever they saw it.”

The Huots were repeat Mitsubishi buyers in search of something with better fuel efficiency than their Cadillac. While Mitsubishi didn’t specify which model the Huots traded in, it’s safe to say that whatever it was, the 2014 Mirage would have been a significant upgrade in that respect, as it was rated at 37 mpg in the city, 44 on the highway and 40 combined when it was sold new; the EPA has since re-rated it at 36/42/39.

“Right in the middle of the showroom was this little purple Mirage that got 44 mpg,” Janice told Mitsubishi. “I’d had an Outlander Sport and Montero Sport before and loved them, so it seemed like a good choice. We drove the Mirage home that day, right off the showroom floor.”

“Janice drove it mostly for the first 7,000 miles or so, but when winter came, she wanted all-wheel-drive, so she got a 2015 Mitsubishi Outlander Sport,” Jerry says. “But then I started using the Mirage for my business. I am a courier. I deliver samples from various doctors’ offices to labs, so I drive up and down the state and around town in Minneapolis all the time. The Mirage never missed a beat. It got me up and out of our gravel driveway, even in the middle of winter, when others got stuck in the snow.”

According to the Huots, the Mirage only needed two noteworthy repairs on its way to 414,000 miles: a replacement starter motor between 200,000 and 300,000 miles and a new set of wheel bearings some time after 150k, both of which they say were addressed under warranty.

We reached out to Mitsubishi for clarification on the owners’ warranty claim, as even the automaker acknowledges that its coverage would have expired well before the owners claim those repairs were necessary; an aftermarket long-term warranty package sold by the dealer (or another third party) is the most likely explanation. Apart from that, the Huots say it has needed only regularly scheduled maintenance.

What replaced it? Another Mirage, predictably. Though the Huots have also added a new Outlander Sport to their driveway since the Mirage came home, they had no intention of replacing the Purple Won. The principal at their servicing dealer offered to buy it after learning how many miles it had accumulated, and he plans to use it for advertising.